Premium Appliance Rentals · Case study
Rental cart usability
I researched why renters lost track of their selections and co-designed a clearer cart experience. Comparative testing showed fewer checkout errors and faster task completion with the revised controls.
The starting point
Renters had difficulty tracking, removing, and confirming items as they moved between pages. Unclear cart state made it harder to finish an order confidently.
My responsibility
I led interviews and task-based usability research, translated findings into Figma prototypes, co-designed the interactions, and validated alternatives through Loop11 comparative testing.
Tools & methods
Figma · UserZoom · Loop11
Understanding the cart confusion
I used interviews and usability tests to examine how renters selected appliances and managed the cart across pages. I focused on adding items, removing them, and confirming that the final selection was correct.
The research informed wireframes and Figma prototypes addressing the points where users lost track of their selections.
Redesigning the controls around those tasks
The revised flow kept the cart and item count visible across pages. Renters could remove an individual item using a prominent red X or reset all selections with a Clear Cart action.
These changes addressed the actual tasks observed in research: know what is selected, correct a selection, and start over when needed.
Comparing the original and revised experience
I used Loop11 comparative testing to assess alternative flows, examining errors and task-completion behavior. Internal testing showed renters could complete checkout tasks faster with fewer errors, which informed the final refinements.
Outcome
Clearer control over the rental order
A clearer cart interaction, validated through internal comparative tests. The recorded improvements were fewer checkout errors and faster task completion; a separate conversion percentage was not established for this workstream.
Let’s connect
What could work better?
I’m interested in AI innovation and solutions roles where research becomes useful systems.