About

People call me “HD.” I’m a team-first leader anchored in service design.

I grew up in Central Florida, relocated to Texas for football, and never left. That player mindset—preparation, collaboration, measurable wins—now fuels how I support product and operations teams. And yes, that’s an NFL award in my hands.

  • 5+ years in UX & service designExperience
  • Austin, TexasHome base
  • Team-first, data-backedMindset

My background

I’m often called “HD.” After growing up in Central Florida, I moved to Texas for football and stayed for the opportunities. My career spans luxury retail operations, SaaS, and service organizations—each adding depth to how I approach experience design.

My passion

Mixed-method research and optimal experience. I love using insight to remove friction for customers and employees alike, then measuring the change with real metrics.

My expertise

Discovering opportunities, leading research, ideating with teams, prototyping, testing, and crafting the operational playbooks that keep momentum after launch.

Why I love this work

From field to product

Former athlete turned experience strategist—I bring the same team-first mindset, discipline, and accountability to every engagement.

Austin roots

Texas became home after college ball. I work with local and distributed teams who want to reimagine modern experiences.

Always iterating

My process keeps evolving—from mixed-method research frameworks to AI-assisted operations workflows and enablement.

How I partner with teams

I lead engagements end-to-end or plug into product, operations, and research groups. Discovery, synthesis, prototypes, testing, and enablement stay in motion so launches land with confidence and teams know what comes next.

Off the clock, I’m exploring Austin, mentoring aspiring designers, or coaching the next play—once a teammate, always a teammate.

Core skills

  • Service blueprinting & operational workflows
  • Mixed-method research leadership
  • Product discovery & experimentation
  • Stakeholder facilitation & storytelling

What teams appreciate

  • Trusted partner from kickoff through adoption
  • Ability to translate insight into action
  • Calm, collaborative presence in complex environments
  • Evidence-backed decisions that move the metrics