My background
I’m often called “HD.” After growing up in Central Florida, I moved to Texas for football and stayed for the opportunities. My career spans luxury retail operations, SaaS, and service organizations—each adding depth to how I approach experience design.
My passion
Mixed-method research and optimal experience. I love using insight to remove friction for customers and employees alike, then measuring the change with real metrics.
My expertise
Discovering opportunities, leading research, ideating with teams, prototyping, testing, and crafting the operational playbooks that keep momentum after launch.