Core Principles

My method is an ever-evolving one that orbits not only the everyday user but from time to time the employee experience. No two projects are the same. Though unique to each project, there are 4 core principles that I abide by regardless of project type.

• Accountability: I take responsibility for the solutions I create and that is why I work through a vigorous process of research, testing and multiple iterations to ensure that we get it right. Even after product/feature deployment.

• Flexibility: There are times when UX iterations fall short of fluctuating user needs. I take pride in my work but I am able to repeat as needed to support the ever changing user behaviors.

• Team-centered: Being able to contribute to and embrace feedback, collaboration, culture and growth as a team-member is essential to my success.

• Data-validated: Even after deployment, I ensure that we are still able to collect and analyze usability data where possible to validate releases or influence design direction during feature iterations and enhancements.